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What is Kombucha? All About This ‘Immortality Tea’.

Kombucha is more than just a drink; it is a fermented tea packed with micro-organisms, probiotics and other healthy substances. But how do you make it and why do people call it called the ‘Immortality Tea’? Dive into the fascinating world of kombucha and discover more about our Yugen Kombucha, unpasteurized and “Always Cool” (max. 7 degrees ;)).


6 of our Yugen Kombucha flavours in bottle. You can buy them all in our online store.

What is Kombucha?


Kombucha is a fermented drink made from black or green tea, sugar, and a culture of bacteria and yeast known as SCOBY. The fermentation process takes about a week and results in a drink with slight carbonation, altered flavour and added health benefits.


SCOBY (Symbiotic Culture Of Bacteria and Yeast) in a clear glass jar, showcasing its layered structure and texture.

Health Benefits of Kombucha


  1. Antioxidants: Kombucha, especially when made from green tea, is packed with antioxidants. These antioxidants play a crucial role in protecting our cells from free radical damage, which contribute to ageing and disease.


  1. Stomach and bowel function: The fermentation process of kombucha creates healthy bacteria. These probiotics promote healthy gut flora, which is essential for optimal digestion and overall health.


  1. Digestion: The enzymes and acids produced during the fermentation process of kombucha support digestion. They help break down and digest food, leading to more efficient absorption of nutrients.


  1. Anti-inflammatory: The acids and enzymes in kombucha have anti-inflammatory properties. This makes it particularly beneficial for reducing inflammation, especially in the intestinal system.


  1. Immune system: Kombucha is rich in vitamins, especially vitamins B and C. These vitamins, combined with improved gut health, help strengthen the immune system, making the body more resistant to disease.


  1. Skin: The antioxidant and anti-inflammatory properties of kombucha are not only beneficial for internal health, but also for the skin. It helps cleanse, refresh and revitalise the skin, leading to a healthier and radiant complexion.



Origins and History


Although kombucha has recently risen in popularity, its exact origins remain shrouded in mystery. Most historians believe it originated somewhere in the Far East, with some tracing its origins to the Manchurian region of China around 220 BC.


Through trade routes, kombucha reached both eastern and western Europe. From the imperial courts in Japan in the fifth century to the Russian Babushkas in the Soviet era, kombucha made its mark everywhere.


Our favourite legend tells of a Tibetan monk who let a pot of fresh tea cool outside. A gentle mountain breeze carried with it wild yeast cells, which happened to end up in the sweet tea. The teapot was forgotten, creating a culture that transformed the tea into the invigorating kombucha. After discovering the miraculous properties of this accidental find, the monk shared his precious discovery with others, and thus a legend was born. The Immortality Tea!



In the 1960s and 1970s, kombucha ventured to American shores. The hippie culture, always looking for the authentic and the natural, embraced this unique drink and nicknamed it ‘hippie tea’. As the years passed, these hippies shared their passion for kombucha with their children. This cross-generational love created a growing demand, leading to the emergence of the first commercial kombucha in the 1990s. And so GT’s Kombucha was born, founded by George Thomas Dave, and now recognised as one of the largest kombucha producers in the world.


How to Choose the Best Kombucha?


For the most authentic experience, consider fermenting your own kombucha. However, this requires careful attention and a sterile environment. Read about it here in our ultimate guide to brewing kombucha yourself.

When you buy ready-made kombucha, you face a choice between pasteurised and unpasteurised varieties. While pasteurisation can extend the shelf life and you shouldn’t keep them cold, it comes at the expense of many of kombucha’s healthy properties. Non-pasteurised kombucha retains all its natural health benefits, making it the better choice for those who want to get the most out of their kombucha experience. Read more about the differences between pasteurised and unpasteurised kombucha here. 

Kombucha offers a range of health benefits and is a healthier alternative to sugary soft drinks. Whether you choose homemade kombucha or a ready-made product from the shop, it is worth adding this beneficial drink to your diet.

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Cosa s’intende con “colture viventi” e cosa sono?

Yugen Kombucha ospita miliardi di microrganismi buoni in ogni sua bottiglia. Il kombucha tipicamente contiene Acetobacter, Gluconobacter, Saccharomyces cerevisiae e Lactobacillus. Questi batteri e lieviti benefici aiutano a popolare l’intestino con una flora sana utile per la digestione. Li troverai anche in altri prodotti fermentati e non pastorizzati.

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In che modo Yugen sostiene iniziative sostenibili e/o di riciclo?

Tutti i nostri ingredienti sono certificati biologici. Il nostro packaging è riciclabile al 100%. Utilizziamo solo carta certificata FSC per le nostre scatole e volantini. Il nostro kombucha è 100% vegano e non usiamo aromi, estratti, dolcificanti, conservanti o coloranti nè artificiali nè “naturali”. Per ogni bottiglia e lattina che vendiamo, doniamo due centesimi alla Fondazione Yugen che aiuta progetti sociali e sostenibili.

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Cos’è il kombucha?

Il kombucha è la tradizionale bevanda a base di tè fermentato dell’Estremo Oriente, ricco di culture viventi, acidi sani e antiossidanti. Il kombucha viene preparato con acqua, tè, zucchero e uno scoby (cultura simbiotica di batteri e lieviti). Lo scoby si nutre dello zucchero presente nel tè zuccherato e lo trasforma in kombucha gustoso e leggermente frizzante.

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Cosa vuol dire ‘produzione artigianale’?

L’ eccellenza di un kombucha viene definita dall’utilizzo di ingredienti premium e da un perfetto processo di fermentazione. Tutti i nostri vasi di fermentazione e serbatoi lager sono realizzati in acciaio inossidabile di altissima qualità. E grazie ad anni di ricerca e sviluppo e alla collaborazione con l’università locale, siamo in grado di garantire un prodotto di altissimo livello con il massimo del sapore e il minimo contenuto di zucchero e alcol.

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Perché bere kombucha?

Ci sono molte ragioni per bere il kombucha. Alcune persone lo bevono come parte integrante di una dieta sana. Il kombucha greggio contiene infatti microrganismi vivi, acidi organici sani e antiossidanti. Altri lo bevono per il suo gusto rinfrescante unico. La sua aspra acidità combinata con una leggera frizzantezza lo rendono un’alternativa perfetta alle normali bibite zuccherate, e persino alle bevande alcoliche.

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Cos’è e cosa fa la Fondazione Yugen?

La Fondazione Yugen ha come obiettivo l’aggregazione di persone con a cuore il bene dell’ambiente e desiderose di creare un impatto positivo per il pianeta. Per ogni bottiglia o lattina vendute, doniamo 2 centesimi alla nostra fondazione, e i fondi raccolti vogliono sostenere i principianti impegnati in progetti sociali e ambientali e promuovere un approccio più umano al prodotto, alle persone e al pianeta.  

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Cosa vuol dire “Yugen”?

La parola “Yugen” esprime il nostro modo di vedere il mondo. E’ un concetto giapponese usato per lo strabiliante sentimento di ammirazione nei confronti della bellezza della natura. Al giorno d’oggi ci troviamo ad affrontare diversi problemi e sfide, e per questo ci piace aiutare le persone a rallentare, rilassarsi e godersi ogni attimo della vita.

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Bué The Warrior over zijn Grapefruit Hops ontwerp

Yugen Kombucha werkt samen met lokale kunstenaars om het oude Japanse begrip “Yugen” te conceptualiseren. Via hun creaties illustreren zij hun unieke interpretatie van dit begrip. Het is hun persoonlijk eerbetoon aan de schoonheid van de natuurlijke wereld en de verwondering voor de subtiele details van het leven. Vandaag gaan we in gesprek met Bué the Warrior, de ontwerper achter het design van onze Grapefuit-Hops kombucha.


Wie is Bué The Warrior a.k.a. Dave De Rop?

Dave komt uit een tekenaarsfamilie. Zijn vader en grootvader zijn beiden medewerkers van Willy Vandersteen geweest. Dave is dus opgegroeid met comics, tekenfilms, en stripverhalen. Het tekenen werd hem van jongs af aangeleerd.

Toen Dave 13 jaar was verhuisde hij samen met zijn moeder vanuit Antwerpen terug naar Gent. Zijn jeugd spendeerde hij ‘on the streets’. De invloed van de hiphop en skate cultuur draagt hij nog steeds mee. “De subcultuur heeft mij gevormd, en de creativiteit en muziek van toen heeft de fundering gevormd voor wie ik nu ben”. Al is zijn skateboard momenteel vooral een design element, “armen en benen breken klinkt gewoon niet zo aantrekkelijk meer”, de creatieve vibe in de scene heeft zijn artistieke toekomst, en herkenbare graffiti stijl, vormgegeven.


Wat is Bué zijn stijl?

Zelf beschrijft hij zijn stijl als “simpel, super herkenbaar, naïef, kinderlijk, positief, good vibes”. Terecht, iedere Gentenaar is bekend met Bué zijn speelse vogels. Je ziet ze overal, en iedere keer wens je dat ze ook konden fluiten. Ze zijn ondertussen zijn trademark geworden, oftewel “tag” in de graffiti scene. Maar in tegenstelling tot klassieke tags die vaak als vandalisme worden bestempeld, worden de tekeningen van Bué als kunst ervaren.

Individuen of bedrijven die Dave benaderen doen dit dan ook vooral omwille van zijn eigen unieke stijl. Dave hoeft geen richtlijnen op te volgen, “ik ben geen grafisch ontwerper die zich moet richten naar de wensen van de klant, mensen contacteren me vooral voor Bue, niet voor Dave”.

Dave vindt zichzelf niet de meest talentvolle tekenaar, maar hij heeft wel iets gecreëerd dat herkenbaar en uniek is. Zijn werk is niet politiek getint of maatschappijkritisch, maar dat hoeft ook niet, “uiteraard zou ik ook een coronavirus manneke kunnen maken, maar dat is te gemakkelijk”. Hij houdt ervan om zijn eigen stijl te zien evolueren in de tijd, net zoals andere grote namen als Hergé (Kuifje) of Peyo (Smurfen) ook een evolutie meegemaakt hebben binnen hun eigen context.

Waar ligt Dave zijn creatieve focus nu?

Dave is in 2015, op zijn artistieke hoogtepunt in België, geëmigreerd naar Mexico. Een moedige en onbekende stap. Artiesten in België worden over het algemeen beter betaald dan in Mexico. Maar geld alleen heeft Dave nooit kunnen motiveren. De aantrekkingskracht van het land was groot en het avontuur lonkte.

“In Mexico noemen ze me ook wel – The Birdman”. In zijn eigen restaurant “Holly Waffles” en op lokale farmers markets verkoopt hij zijn merchandise en art, vaak aan mensen die eerst zijn werk herkennen alvorens zijn alter ego “Bué”. Hij vindt het spontaner wanneer zijn tekeningen herkend worden omwille van de stijl dan omwille van de tag. “Faam boeit me niet, vandaar dat ik niet altijd mijn werken signeer met Bué, zolang mensen het maar mooi vinden”. Mexico heeft een indrukwekkende art scene. Ondanks dat zijn naam tot ginder reikt voelt hij zich een kleine vis. Sommige van de huidige kleppers in de mural en street art community stonden nog in hun kinderschoenen toen Dave al een gevestigde waarde was. “Ik draai al langer mee, feit dat ik vandaag respect krijg van artiesten die 100x groter zijn dan mezelf komt omdat ik veel mensen beïnvloed heb.” De jonge garde van vandaag evolueert ook veel sneller, vooral dankzij het internet en beter materiaal.

Om centen te verdienen in zijn nieuwe stad opened Dave samen met zijn toenmalige vriendin een wafel restaurant/art gallery, “Holly Wafels”. “De meeste mensen die wafels komen eten hebben geen clue dat de kunstwerken van mij zijn. Dat interesseert me ook niet, ik ben niet zo’n artiest die per se de artiest wil uithangen. Ik zie mezelf niet als een kunstenaar, maar gewoon als iemand die veel tekent. Iedere vrijdag worden er trouwens ook werken van andere artiesten geëxposeerd.”

Na vijf jaar wafels bakken in Mexico City is Dave bezig met de opening van een tweede locatie in Reno (VS). “Een opportuniteit, want familie van mij die ginder woont wil helpen met de oprichting. Ditmaal met getrainde chefs en managers, want na 6 maanden over en weer vliegen zou de boel ginds up and running moeten zijn.” Omwille van de huidige Corona maatregelen is zowel het restaurant in Mexico-city als het project in Reno stilgelegd. De tijd die hierdoor vrijkomt gebruikt Dave om veel te schilderen ter voorbereiding van zijn expo.

Wat is het verhaal achter het Yugen design?

De schedel stelt vanzelfsprekend de dood voor. Maar de dood wordt in Mexico gevierd, niet gerouwd. “Een doodskop wordt hier niet direct geassocieerd met satan, de duivel of metal. In de Mexicaanse cultuur wordt de dood gezien als een natuurlijk onderdeel van de menselijke cyclus. Ze eren en vieren de dood tijdens de dag van de dood of “Día de Muertos”. Mexicanen beschouwen het niet als een dag van verdriet, maar als een feestdag omdat hun geliefden wakker worden en met hen vieren. Immers, na de dood komt ook terug leven”. Die eeuwige cyclus is een essentieel onderdeel van al het leven op aarde. Het natuurlijke ritme van leven en dood, en de schoonheid van iets wat er niet meer is wou hij meegeven in het design. “Onlangs zag ik een foto van een dode vos waar de lege oogholtes dienden als een soort natuurlijke vaas voor bloemen, een perfect voorbeeld dat zelfs de dood ook iets goeds in zich heeft”.

Zeker in deze uitzonderlijke tijden van pandemie en angst is het geruststellend om te beseffen dat de bol door draait. Het leven zal er altijd zijn, met of zonder ons eigen persoontje. “Al de paniek die er nu is komt vanuit het egoïsme van de mens. Misschien gaan we ziek worden en doodgaan. Misschien verdienen we dit wel, check wat we allemaal aan het doen zijn met de planeet. Het klinkt niet leuk moest ik komen te sterven, zeker niet nu ik net een kleine heb, maar fuck it. Uiteindelijk heb ik ook meegedaan aan de miserie van moeder aarde. Even een reality check. Het gaat niet enkel om ons.”

Waarom is Dave naar Mexico verhuisd?

Een reeks van toevallige ontmoetingen hebben ertoe geleid dat hij in dit land, met zijn machtige hoofdstad, zijn hart verloren heeft. In 2007 was hij samen met zijn maat Chase, die andere Belgische internationale kunstenaar en graffiti artiest, een mural in Hollywood aan het schilderen toen een dame uit Puerto Vallarta (Mexico) hen gadesloeg. “De goden hadden haar zogezegd naar ons gestuurd om ook in haar stad een muur te schilderen. Een maand later was alles geregeld: sponsors, vliegtuig, resort en fee.” De vibe van westkust Mexico beviel Dave, hij wou meer zien, maar het zou tot 2009 duren vooraleer hij een tweede keer voet aan wal zette. Ditmaal na uitnodiging van een fan uit Mexico City die hij een aantal jaar ervoor had ontmoet in de Hoogpoort te Gent. “Vanaf dan keerde ik elk jaar terug, voor expo’s en andere opdrachten, om dan uiteindelijk echt te verhuizen in 2015. Wat een rollercoaster was dat. Na twee maanden trapte mijn vriendin het af, ze zag het niet meer zitten, terwijl we samen eigenlijk het restaurant gingen openen. In de krant stond “Bué gaat naar Mexico”. Ik kon op dat punt niet meer terug naar België, daarvoor heb ik teveel trots.”

Wat is een Yugen moment voor Dave?

“Ik ben met weinig content. Kleine dingen maken mij gelukkig. Zoals naar het strand gaan en de zonsondergang zien. Daar kan ik intens van genieten. Of mijn tomaten zien groeien en daar dan verse gazpacho van kunnen maken. Leven dat ontstaat uit zo’n minuscule zaadjes, dat vind ik zot. Of bovenop de Teotihuacan tempel staan in Mexico City, dat is ook zeker een Yugen moment voor mij.”

Website Bue the Warrior

Instagram Bue the Warrior

De verhalen achter de designs van onze andere smaken vind je hier.

https://www.facebook.com/buethewarrior.art/
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Bué The Warrior about the Grapefruit Hops design

Yugen Kombucha collaborates with local artists to conceptualize the ancient Japanese concept of “Yugen”. Through their creations they illustrate their unique interpretation of this concept. It is their personal tribute to the beauty of the natural world and the wonder of the subtle details of life. Today we’ll have a talk with Bue the Warrior, the artist behind the design of our Grapefuit-Hops kombucha. 






Who is Bue The Warrior a.k.a. Dave De Rop?





Dave was born into an
artist family. His father and grandfather were both employees of Willy
Vandersteen. So Dave grew up with comics and cartoons. He was taught drawing
from an early age.





When Dave was 13 years old he moved with his mother from Antwerp back to Ghent. He spent his childhood “on the streets”. He still carries the influence of the hip hop and skate culture. “The subculture has shaped me and the creativity and music from back then formed the foundation for who I am now”. Although his skateboard is currently mainly a design element, “breaking arms and legs just doesn’t sound so attractive anymore”, the creative vibe in the scene has shaped his artistic future and recognizable graffiti style.




















What’s Bue his style?





He describes his style as “simple, super recognizable, naive, childlike, positive and with good vibes”. Rightly so, every person from Ghent is familiar with Bue’s playful birds. You see them everywhere and every time you wish they could whistle too. They have since become his trademark, or “tag” in the graffiti scene. But unlike classic tags that are often labelled as vandalism, Bue’s drawings are received as art.





Individuals or companies that approach Dave do this mainly because of his own unique style. Dave does not have to follow guidelines, “I’m not a graphic designer who has to execute the exact wishes of the customer, people mainly contact me for Bue, not for Dave”. Dave does not consider himself the most talented artist, but he has created something that is recognizable and unique. His work is not politically or socially critical, but that’s not necessary, “of course I could also make a coronavirus piece, but that’s too easy.” He likes to see his own style evolve over time, just as other big names like Hergé (Tintin) or Peyo (Smurfs) have also experienced an evolution within their own context.




















What’s Dave’s creative focus currently?





Dave emigrated to
Mexico in 2015, his artistic peak in Belgium. A bold and unknown step. Artists
in Belgium are generally paid better than in Mexico. But Dave was never
motivated by money alone. The appeal of the country was just too big and adventure
was waiting.





“In Mexico, they also call me – The Birdman”. In his own restaurant “Holly Waffles” and at local farmers markets he sells his merchandise and art, often to people who first recognize his work before his alter ego “Bue”. He believes it’s more spontaneous when his drawings are recognized because of the style than because of the tag. “I don’t care about fame, which is why I don’t always sign my work with Bue. As long as people like it, that’s the most important.” Mexico has an impressive art scene. Despite the fact that his name and fame is global, he still feels like a small fish. Some of the current hot artists in the mural and street art community were still kids when Dave was already an established name. “I’ve been around for a long time, the fact that I get respect today from artists 100x bigger than myself is because I influenced a lot of people.” Today’s young artists are also evolving much faster, mainly thanks to the internet and better equipment.















To earn money in his new town, Dave opened a waffle restaurant/art gallery named “Holly Waffles”, with his now ex-girlfriend. “Most people who come to eat waffles don’t have a clue that the art on the walls is mine. I don’t care, I’m not one of those artists who desperately wants to be THE artist. Actually, I don’t consider myself an artist, but just someone who draws a lot. Every Friday, other ‘artists’ also exhibit in the restaurant. ”





After five years of baking waffles in Mexico City, Dave is opening a second location in Reno (USA). “An opportunity, because my family who lives there wants to help with the start-up. This time with trained chefs and managers, because after 6 months flying back and forth things should be up and running over there.” Because of the current Corona measures, both the restaurant in Mexico City and the project in Reno have been shut down. Dave uses his free time to paint a lot in preparation for his new expo.





What’s the story behind the Yugen design?





The skull naturally represents death. But death is celebrated in Mexico, not mourned. “A skull here is not directly associated with Satan, the devil or metal. In Mexican culture, death is seen as a natural part of the human cycle. They honour and celebrate death during the day of the dead or “Día de Muertos”. Mexicans don’t consider it a day of grief, but a holiday, because their loved ones wake up and celebrate with them. After death comes life.” That eternal cycle is an essential part of all life on Earth. He wanted to impart the natural rhythm of life and death, and the beauty of something that is no longer there, in the design. “I recently saw a photo of a dead fox where the empty eye cavities served as some kind of natural vase for flowers, a perfect example that even death can create beautiful opportunities.”




















Especially in these exceptional times of pandemic and fear, it’s comforting to realize that the world is always evolving. Life will always be there, with or without our own person. “All the panic that exists now comes from the selfishness of man. Maybe we are going to get sick and die. Maybe we deserve this, check what we’re doing to the planet. It doesn’t sound fun if I had to die, especially now that I have a little one, but fuck it. In the end, I also participated in the misery of Mother Earth. It’s a reality check. It’s not just about us.”





Why did Dave move to Mexico?





A series of chance encounters made Dave fall in love with this country and its mighty capital. In 2007 he was painting a mural in Hollywood with his partner Chase, another Belgian international graffiti artist when a lady from Puerto Vallarta (Mexico) admired their work. “The gods supposedly sent her to us to paint a wall in her city too. Everything was arranged a month later: sponsors, plane, resort and fee.” Dave enjoyed the vibe of west coast Mexico, he wanted to see more, but it would take until 2009 before he set foot a second time. This time after an invitation from a fan from Mexico City whom he had met a few years earlier in the Hoogpoort in Ghent. “From then on, I returned every year, for exhibitions and other assignments, before finally moving in 2015. What a rollercoaster that was. After two months my girlfriend took off, she didn’t like it anymore, while we were supposed to open the restaurant together. The newspaper said, “Bue is going to Mexico”. At the point, I couldn’t go back to Belgium, I’m too proud for that.”















What’s a personal Yugen moment for Dave?





“I don’t need much. Little things make me happy. Like going to the beach and watching the sunset. I enjoy that intensely. Or seeing my tomatoes grow and then making fresh gazpacho with them. I think it’s crazy that such tiny seeds hold so much life. Standing on top of the Teotihuacan temple in Mexico City is definitely also a Yugen moment for me.”





Website Bue the Warrior





Instagram Bue the Warrior





You find the stories behind the designs of our other flavours here.






https://www.facebook.com/buethewarrior.art/


	


	







	

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Je suis un régime spécial. Puis-je boire du Yugen Kombucha?
	


	
	

		

Les kombuchas de Yugen sont halal, vegan et sans gluten. De plus, ils sont adaptés aux personnes qui suivent les régimes paléo et céto, ne contiennent guère de calories et sont pauvres en sucre. Par ailleurs, avons-nous mentionné que tous les ingrédients que nous utilisons sont biologiques, durables et naturels?





Êtes-vous enceinte, suivez-vous un régime sans alcool ou souffrez-vous du syndrome de l’intestin irritable? Cliquez sur les liens correspondants et découvrez s’ils vont de pair avec un kombucha par jour.






	


	







	

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Comment Yugen soutient-il la durabilité ?
	


	
	

		

Nous essayons d’être le plus responsable tout au long de notre chaine de production et de distribution. Tout d’abord, tous nos ingrédients sont certifiés organiques. Nous avons à coeur la qualité et la durabilité de chaque composant. Notre kombucha est 100% végétal et nous n’utilisons aucune saveur, aucun extrait, édulcorant, conservatif ou colorant naturel ou artificiel. De plus, nous employons uniquement du papier certifié  FSC pour nos boîtes et dépliants et chaque bouteille ou cannette vendue rapporte deux cents à la Fondation Yugen. Pour plus d’informations sur notre soutien de durabilité, cliquez ici. 

	


	





	

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Le Kombucha, c’est quoi?
	


	
	

		

Le Kombucha est un ancien thé fermenté provenant de l’Extrême Orient, chargé de cultures vivantes, d’acides et d’anti-oxydants sains. Il est composé d’eau, de thé, de sucre et d’un scoby (Symbiotic Culture of Bacteria and Yeast). Le scoby “mange” le sucre dans le thé et le transforme en un kombucha savoureux et légèrement pétillant. 

	


	





	

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Yugen Kombucha est brassé de façon artisanale?
	


	
	

		

Tout à fait! La base d’un excellent kombucha est définie par l’utilisation d’ingrédients de première qualité et par l’efficacité du procédé de brassage et de fermentation.





Toutes nos cuves de fermentation et autres réservoirs  sont fabriqués à partir du meilleur acier inoxydable. De plus, grâce à nos années de Recherche & Développement et de collaboration avec l’Université de Gand, nous pouvons vous garantir que notre produit est élaboré selon une chaîne de haute qualité, pour un maximum de saveurs et un minimum de sucre.

	


	





	

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Pourquoi est-il bon de boire du kombucha?
	


	
	

		

Le kombucha pur contient des micro-organismes vivants, des acides sains et des anti-oxydants qui soutiennent un équilibre de santé et favorisent la digestion. Dès lors, les gens boivent du kombucha pour son apport sain et pour son goût rafraichissant unique. 





De plus, sa saveur fortement acidulée en fait une alternative parfaite aux sodas sucrés ou même aux boissons alcoolisées.

	


	





	

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Yugen Kombucha contient-il du sucre ?
	


	
	

		

Oui, le sucre est nécessaire afin de brasser et fermenter le kombucha. La majorité de ce sucre est consommé par la levure et les bactéries durant la fermentation, c’est pourquoi la teneur en sucre du kombucha est si faible.





Au total, Yugen Kombucha contient 3,8 gram de sucre par 100ml. C’est environ 2 à 3 fois moins que dans le soda traditionnel.





Ne vous faites pas de soucis, si vous ne voulez pas prendre de sucre. Nous avons également un kombucha sans sucre dans notre gamme.

	


	





	

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Pourquoi le Yugen Kombucha doit-il toujours être gardé au frais?
	


	
	

		

Le kombucha authentique est non pasteurisé. Hors du frigidaire, les micro-organismes vivant dans la bouteille continueront à produire du CO2  et de l’alcool. Cela donnerait un autre goût et pourrait provoquer un débordement lors de l’ouverture de la bouteille ou de la cannette. Découvrez plus ici sur le monde de fermentation. 

	


	





	

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Que fait la Fondation Yugen?
	


	
	

		

La Fondation Yugen veut rassembler les gens ambitieux et environnementalement conscients afin de créer un changement positif sur le monde. Pour chaque bouteille ou cannette vendue nous offrons deux cents à notre Fondation. Grâce à ces fonds, nous comptons réaliser deux choses: soutenir socialement et environnementalement  les débutants engagés et promouvoir une approche humainement centrée du produit, des gens et de la planète.

	


	





	

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Que signifie le mot “Yugen”?
	


	
	

		

Le mot “Yugen” incarne notre vue sur le monde. C’est un concept japonais, employé pour exprimer le sentiment d’admiration pour la beauté du monde et de la nature. Notre monde d’aujourd’hui est confronté à de nombreux défis. Nous voulons aider les gens à ralentir leur rythme de vie, à se mettre en garde et à profiter des magnifiques et subtils détails de la vie. 

	


	







	

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Ik volg een speciaal dieet. Kan ik dan Yugen Kombucha drinken?
	


	
	

		

De kombucha’s van Yugen zijn glutenvrij, halal en vegan. Bovendien zijn ze aangepast aan mensen die een paleo- en ketodieet volgen, bevatten ze amper calorieën en zijn ze laag in suiker. Ah ja, en hebben we al vermeld dat alle ingrediënten die we gebruiken biologisch, duurzaam en onbewerkt zijn?





Ben je zwanger, volg je een alcoholvrij dieet of heb je last van een prikkelbare darm? Klik op de bijhorende links en ontdek of ze hand in hand gaan met een kombucha a day!

	


	





	

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Wat zijn “levende culturen”?
	


	
	

		

Yugen bevat miljarden gezonde micro-organismen in elke fles en blik. Kombucha bevat meestal Acetobacter, Gluconobacter, Saccharomyces cerevisiae en Lactobacillus. Deze nuttige bacteriën en gisten kunnen de spijsvertering bevorderen. Je vindt ze ook in andere gefermenteerde en ongepasteuriseerde producten.

	


	





	

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Hoe ondersteunt Yugen initiatieven voor duurzaamheid?
	


	
	

		

Al onze ingrediënten zijn biologisch gecertificeerd. Onze verpakkingen zijn tot 100% recycleerbaar. We gebruiken alleen FSC-gecertificeerd gerecycleerd papier voor onze dozen en bijsluiters. Onze kombucha is 100% veganistisch en we gebruiken geen kunstmatige of “natuurlijke” smaken, extracten, zoetstoffen, conserveermiddelen of kleurstoffen. Met elke fles en blik die wordt verkocht doneren we twee cent aan de Yugen Foundation. Wil je meer te weten komen over hoe we duurzaamheid ondersteunen? Klik dan op deze link!

	


	





	

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Wat is kombucha?
	


	
	

		

Kombucha is een oude gefermenteerde theedrank uit het Verre Oosten, boordevol levende culturen, gezonde zuren en antioxidanten. Kombucha wordt gemaakt met water, thee, suiker en een scoby (symbiotische cultuur van bacteriën en gist). De scoby eet de suiker in de zoete thee en maakt er een smakelijke en licht sprankelende kombucha van. Wij bij Yugen Kombucha voegen nog puur vruchtensap en een vierkruidenextract toe. 

	


	





	

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Is Yugen Kombucha ambachtelijk gebrouwen?
	


	
	

		

Absoluut! De basis van een uitstekende kombucha wordt bepaald door het gebruik van hoogwaardige ingrediënten en een uitstekend fermentatie- en brouwproces. Al onze fermentatievaten en lagertanks zijn gemaakt van roestvrij staal van de hoogste kwaliteit. En dankzij onze jarenlange Research & Development en samenwerking met de Universiteit van Gent kunnen we een topproduct garanderen met een maximale smaak en een minimaal suiker- en alcoholgehalte.

	


	





	

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Waarom is het goed om kombucha te drinken?
	


	
	

		

Mensen drinken kombucha om vele redenen. Sommige mensen drinken het als onderdeel van een gezond dieet. Ongepasteuriseerde, rauwe kombucha bevat levende micro-organismen, gezonde zuren, en antioxidanten die een evenwichtige gezondheid kunnen ondersteunen. Andere mensen houden ervan omwille van de unieke verfrissende smaak. De pittige friszure smaak gecombineerd met een lichte bruis maakt het een perfect alternatief voor gewone suikerhoudende frisdranken of zelfs alcoholische dranken.

	


	





	

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Bevat Yugen Kombucha suiker?
	


	
	

		

Om kombucha te brouwen en te fermenteren is suiker nodig. Het grootste deel van deze suiker wordt tijdens de fermentatie door gisten en bacteriën geconsumeerd, waardoor er uiteindelijk relatief weinig van overblijft in het eindproduct. In totaal bevat Yugen Kombucha slechts 3,8 gram suiker per 100 ml. Dit is ongeveer 2 tot 3 keer minder dan een traditionele frisdrank.





Als je geen suiker wil innemen, geen probleem. We hebben ook een suikervrije kombucha in ons aanbod.

	


	





	

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Waarom moet je Yugen Kombucha altijd koel bewaren?
	


	
	

		

Authentieke kombucha is ongepasteuriseerd. Uit de koelkast blijven de levende micro-organismen in de fles CO2 en alcohol produceren. Dit verandert de smaak en kan bij het openen leiden tot overspuitende flessen en blikken. Ontdek hier meer over de wereld van fermentatie.

	


	







	

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Wat betekent het woord “Yugen”?
	


	
	

		

Het woord “Yugen” belichaamt ons wereldbeeld. Het is een Japans concept, dat gebruikt wordt om het overweldigende gevoel van verwondering voor de schoonheid van de natuurlijke wereld uit te drukken. In onze wereld van vandaag staan ​​we voor veel uitdagingen. We willen mensen helpen te vertragen, bewust te worden en te genieten van de mooie maar subtiele details in het leven.

	


	





	

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Yugen fully commits to unpasteurized kombucha
	


	
	

		

This seems to be the most important question in the commercial kombucha world right now. More and more brands choose to pasteurize their product, we at Yugen Kombucha wholeheartedly opt for the unpasteurized alternative. It’s time to shed some light on the (dis)advantages of both and to offer some tips on how to distinguish the two. Read more why our kombuchas always have to be kept cool in the fridge and… can a bottle of kombucha really “explode”?
















Kombucha, a living beverage





Raw, unpasteurized kombucha has been around for a long time. Many of the oldest records go as far back as 221 B.C. in Eastern Asia. Ever since then, kombucha has been passed on from generation to generation by sharing scobies. Scobies (Symbiotic Cultures of Bacteria and Yeast) are the living organisms necessary to ferment the tea. During the fermentation the yeasts and bacteria transform the sweetened tea into delicious booch. These living organisms define the drink and are at the root of its success throughout the ages. They are present in each raw kombucha and deliver what many believe added health benefits.
















What is pasteurization?





Pasteurization is a heat treatment used to kill of any living microorganisms in food and beverages. Louis Pasteur, the French scientist also known as “the father of microbiology”, was the first to prove that tiny organisms were responsible for the spoilage of food, and that it could be prevented by a controlled heat treatment. Depending on the type of food and microorganisms you want to pasteurize, the temperature and time of pasteurization needs to be adjusted. After the process, virtually no living cells remain. Obviously killing of bad microorganisms is a great thing. But not all microorganisms are bad. Even more, most are beneficial and have important roles to play.






Why consider pasteurization?





Before the invention of pasteurization and refrigeration, cultures across the world relied on fermentation to preserve their precious foods. The byproducts of fermentation such as, lactic acid, acetic acid, carbon dioxide, or alcohol prevent rapid spoilage, and thus enabled them to survive more difficult times. The same processes apply to kombucha where the low pH created by fermentation acts as a natural preservative. 




















However, without proper refrigeration, kombucha with left over sugar will continue to ferment and the flavour will change. More carbon dioxide will be produced and the drink will become more tart and more alcoholic. So even though kombucha is inherently protected from spoilage because of the fermentation, you still need refrigeration to preserve the quality.





Because of this, some sugar containing kombucha brands opt to pasteurize their product and kill off the natural living microorganisms. The pasteurization process allows them to produce a fully shelf stable kombucha. In other words, pasteurized kombucha does not need refrigeration, not in the store, not during transportation and not at home. This obviously simplifies the logistics and also lengthens the shelf life.   






What are the consequences?





The first & most obvious consequence of pasteurization is that there are no more beneficial microorganisms active in the drink. Most kombucha lovers tend to enjoy their booch raw because of the potential health benefits they provide. Together with the University of Ghent, Yugen researched the amount of living cells in our kombucha. We found that every bottle or can contains as much as 3 billion living cells. The live cultures in fermented foods can help restore the balance of friendly bacteria in your gut and may alleviate some digestive problems.




















The second & more subtle consequence is that pasteurization also has a small but measurable effect on the flavour and aroma. It takes the edge of raw kombucha. The different flavours and aromas that characterize the drink become a bit less pronounced because of the loss of the volatile aromas. 





The third consequence is that the heat
process also decreases the amount of some nutrients like vitamin C. Because every
Yugen flavour is packed with fresh pure juice this would greatly impact our
nutritional value.






How to recognize a pasteurized kombucha?





Unfortunately, there are no laws yet that enforce the correct labelling of pasteurized products. But most brands do put this on their label. Just look for signs that say “raw”, “unpasteurized”, “store refrigerated”, “cold storage”, etc. If you want your kombucha to be fresh and teaming with beneficial life, make sure you check the label or buy one that’s stored in the fridge.















Risk of "explosion"?!





An unpasteurized kombucha is best stored in the fridge. Whenever you find a sugar containing kombucha on the ambient shelf outside of the refrigerator, you can assume it has been pasteurized. Otherwise it would keep fermenting and create a big kombucha volcano mess. This does not apply to sugar-free kombuchas. The lack of sugar makes these inherently stable.






Why Yugen chooses not to pasteurize





Yugen believes in the health benefits associated with natural and living fermented foods. We go to incredible lengths to present our customers a fresh & authentic kombucha, packed with naturally occurring beneficial bacteria. It’s definitely not the easiest way, but for us it’s the right way. Anyway, enjoy your unpasteurized kombucha!
















	


	







	

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What is / does the Yugen Foundation?
	


	
	

		

The Yugen Foundation is all about bringing ambitious and environmentally minded people together and creating a positive change in the world. With every bottle or can sold we donate two cent to our Foundation. With these funds we want to do two things: support socially and environmentally engaged starters and promote a human centered approach on product, people and planet.

	


	





	

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Why should you always keep cool Yugen Kombucha?
	


	
	

		

Authentic kombucha is unpasteurized. Out of the fridge, the living microorganisms in the bottle would keep on producing CO2 and alcohol. This changes the flavour and can lead to overflowing bottles and cans when opened. Discover more here about the fermentation universe. 

	


	





	

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Does Yugen Kombucha contain sugar?
	


	
	

		

To brew and ferment kombucha, sugar is needed. The majority of this sugar is consumed by yeast and bacteria during the fermentation. That’s why kombucha is low in sugar even though you need sugar to make it. In total Yugen Kombucha contains 3,8gram of sugar per 100ml. This is about 2 to 3 times less than a tradition soda.





If you don’t want to take sugar, no problem. We also have a sugar-free kombucha in our range.

	


	





	

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Why is it good to drink kombucha?
	


	
	

		

People drink kombucha for many reasons. Some people drink it as part of a healthy diet. Raw kombucha contains living microorganisms, healthy acids and antioxidants which can support a balanced health. Others drink it for its unique refreshing taste. Its tangy sourness combined with a light fizz make it a perfect alternative to regular sugary sodas or even alcoholic drinks.

	


	





	

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Is Yugen Kombucha craft brewed?
	


	
	

		

Yes, it is! The base of an excellent kombucha is defined by the use of premium ingredients and a superb fermentation and brewing process. All of our fermentation vessels and lager tanks are made of the highest quality stainless steel. And thanks to our years of Research & Development and collaborations with the University of Ghent, we are able to guarantee a top-level product with maximum flavour and minimum sugar and alcohol content.

	


	





	

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What is kombucha?
	


	
	

		

Kombucha is an ancient fermented tea drink from the Far East, loaded with living cultures, healthy acids and antioxidants. Kombucha is made with water, tea, sugar and a scoby (symbiotic culture of bacteria and yeast). The scoby eats the sugar in the sweet tea and turns it into tasty and lightly sparkling Kombucha. After that, Yugen Kombucha add a pure fruit juice and a four herb extract.

	


	





	

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How is Yugen supporting sustainability?
	


	
	

		

All of our ingredients are certified organic. Our packaging is up to 100% recyclable. We only use FSC-certified paper for our boxes and information leaflets. Our kombucha is 100% vegan and we don’t use any artificial or “natural” flavours, extracts, sweeteners, preservatives or colorants. With every bottle and can sold we donate two cents to the Yugen Foundation. Do you want to know more about our initiatives for sustainability? Check this out!

	


	







	

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I’m following a special diet. Can I drink Yugen Kombucha?
	


	
	

		

Yugen kombuchas are gluten-free, halal and vegan. Moreover, they are adapted for people following a paleo and keto diet, contain barely any calories and are low in sugar. And did we mention that all the ingredients we use are organic, sustainable and unprocessed?





Are you pregnant, following an alcohol-free diet or suffering from the Irritable Bowel Syndrom (IBS)? Click on the corresponding links and find out if they go hand in hand with a kombucha a day!

	


	







	

		
Een Groene Wonderdrank: Ontdek de Wereld van Matcha
	


	
	

		






Wat is Matcha?





Matcha is een groene thee in poedervorm, gemaakt van in de schaduw geteelde theebladeren, genaamd tencha. In tegenstelling tot andere groene theeën waarbij je de blaadjes laat trekken en weggooit, drink je bij matcha het hele blad; met alle voordelen van dien. Traditioneel wordt het gemalen tot een ultrafijn poeder en al meer dan 800 jaar gewaardeerd in Japanse theeceremonies.





Matcha werd oorspronkelijk door boeddhistische monniken vanuit China naar Japan gebracht en werd een integraal onderdeel van Zenmeditaties. De rustgevende maar toch energiegevende werking maakt het perfect voor focus en bewustzijn.





Hoe herken je kwalitatieve Matcha?





Niet alle matcha is van dezelfde kwaliteit. Zo herken je de goede:





    

  • Kleur: Fel, levendig groen, niet flets of gelig.
    • 




  • Textuur: Zijdezacht als babypoeder, nooit korrelig.
    • 




  • Geur: Vers, grassig en lichtzoet.
    • 




  • Smaak: Zacht en rijk aan umami, met een natuurlijke zoetheid en minimale bitterheid.
    • 











Hoogwaardige matcha (zoals ceremoniële kwaliteit) is gemaakt van de jongste blaadjes en wordt traditioneel bereid. Culinaire matcha is ideaal voor lattes, bakken, en ja, zelfs kombucha!









Matcha gebruiken thuis





Het bereiden van een kopje matcha heeft iets meditatiefs. Zeef simpelweg 1–2 gram in een kom, voeg een beetje heet water toe (niet kokend!) en klop op met een bamboe chasen tot het schuimt. Maar dat is nog niet alles:










    

  • Voeg toe aan smoothies voor een aardse energieboost
    • 




  • Roer door je favoriete plantaardige melk voor een cozy latte
    • 




  • Strooi over havermout of pannenkoekenbeslag voor een groene start van je dag
    • 











Matcha is ook heerlijk koud; ideaal voor lente- en zomerdagen.









Matcha in Kombucha?





Zeker weten. Matcha voegt een aardse, grassige diepgang toe aan de natuurlijke frisheid van kombucha. Het combineert prachtig met citrus- en bloemige tonen, en zorgt voor een verfrissende, gelaagde en functionele drinkervaring.





Het is eenvoudig: klop een klein beetje matcha op in heet water en meng met onze kombucha. Je ziet de kleuren ronddraaien voor je ogen. Liever groener? Voeg gerust meer toe. Zo niet, geniet ervan!










Bij Yugen combineren we matcha graag met ingrediënten die het profiel oplichten. Onze favoriete Yugen-smaken in combinatie met matcha zijn:
Passievrucht-Vlierbloesem, Gember-Citroen, Ananas-Chili en Mango-Kurkuma.
Maar probeer vooral zelf en laat ons weten wat jij ervan vindt.





Misschien zie je binnenkort wel een matcha-geïnspireerde Yugen-smaak verschijnen… wie weet?





Functionele voordelen van Matcha





Matcha is niet alleen lekker, het is ook een echte wellnessheld:





    

  • L-Theanine: Voor kalme focus en stabiele energie (zonder de crash)
    • 




  • Antioxidanten: Vooral catechinen, die celschade helpen bestrijden
    • 




  • Chlorofyl: Een natuurlijke detox
    • 




  • Vitaminen & mineralen: Zoals vitamine C, selenium, chroom en zink
    • 






Matcha geeft een langduriger energieboost dan koffie, en is daarom geliefd bij atleten, creatievelingen en iedereen die zich goed wil voelen én presteren.





Dus de volgende keer dat je aan een Yugen nipt of je ochtendmatcha opklopt, sta even stil bij het ritueel, de oorsprong en de rijkdom in elke groene draai.





Onze favoriete Matcha-merken





Mocht je je afvragen waar je geweldige matcha kunt krijgen: dit zijn enkele merken die onze kombucha al met hun matcha hebben gemixt. Ze bieden allemaal matcha van hoge kwaliteit die je groene cravings zal stillen.










	


	





	

		
A Green Wonder:                                  Discovering the World of Matcha
	


	
	

		






Matcha has taken the modern wellness world by storm, but this vibrant green powder has roots that go deep – both into the earth and into centuries of culture and tradition. At Yugen, we’re fascinated by ingredients that are not only bursting with flavor but also rich in history and functionality. Let’s dive into the mindful magic of matcha.









What Is Matcha?





Matcha is a powdered green tea made from shade-grown tea leaves called tencha. Unlike other green teas where you steep and discard the leaves, matcha allows you to consume the whole leaf – meaning you get all the goodness packed inside. Traditionally stone-ground into a fine powder, matcha has been cherished in Japanese tea ceremonies for over 800 years.





Originally introduced from China to Japan by Buddhist monks, matcha became an integral part of Zen meditation practices. Its calming yet energizing properties made it the perfect companion for focus and presence.









How to Recognize Quality Matcha?





Not all matcha is created equal. Here’s how to spot the good stuff:





    

  • Color: Vibrant, bright green – not dull or yellowish.
    • 




  • Texture: Fine like baby powder, never gritty.
    • 




  • Smell: Fresh, grassy, and slightly sweet.
    • 




  • Taste: Smooth and umami-rich, with a natural sweetness and very little bitterness.
    • 











High-grade matcha (like ceremonial grade) is made from the youngest tea leaves and is typically used in traditional preparations. Culinary grade is great for lattes, baking – and yes, even kombucha!









Using Matcha at Home





There’s something meditative about whisking up a cup of matcha. Simply sift 1-2 grams into a bowl, add a splash of hot water (not boiling!), and whisk with a bamboo chasen until frothy. But don’t stop there:










    

  • Add it to smoothies for an earthy energy boost
    • 




  • Stir into your favorite plant-based milk for a cozy latte
    • 




  • Sprinkle into overnight oats or pancake batter for a green morning
    • 











Matcha is also amazing cold – perfect for spring and summer sips.









Matcha in Kombucha?





You bet. Matcha adds a grounding, grassy depth to kombucha’s natural tang. It plays nicely with citrus and floral notes, creating a layered drinking experience that’s refreshing, complex, and oh-so-functional.





The process is simple. Whisk up a small amount of matcha in hot water and mix it with our kombucha. You’ll see the colors dance and swirl in front of your eyes. Do you want it greener, mix in more. If not, drink away.










At Yugen, we love pairing matcha with ingredients that brighten its profile. Our personal favorite Yugen flavors that pair beautifully with matcha are Passionfruit Elderflower, Ginger Lemon, Pineapple Chile and Mango Turmeric. But why don’t you test it for yourselves and let us know what you think.





Maybe you’ll see a matcha-inspired Yugen flavor soon… who knows?









Functional Benefits of Matcha





Matcha isn’t just tasty – it’s also a powerhouse of wellness:





    

  • L-Theanine: Promotes calm focus and smooth energy (without the jitters!)
    • 




  • Antioxidants: Especially catechins, which support cellular health
    • 




  • Chlorophyll: A natural detoxifier
    • 




  • Vitamins & Minerals: Like vitamin C, selenium, chromium, and zinc
    • 






Matcha offers a more sustained energy lift than coffee, making it a favorite among athletes, creatives, and anyone who wants to feel good while getting things done.





So next time you’re sipping a Yugen or whisking your morning matcha, take a moment to appreciate the ritual, the roots, and the richness in every green swirl.





Matcha brands who used our kombucha





In case you wonder where to get great Matcha, these are some brands who mixed our kombucha with their matcha. So you know it is quality. All of them offer high grade matcha that will satisfy your green cravings. 










	


	





	

		
EVENT & COMMUNITY SPECIALIST
	


	
	

		

WE’RE LOOKING FOR AN EVENT & COMMUNITY SPECIALIST





Are you a people-person with a passion for events, brand activations, and building strong community connections? Do you love creating memorable experiences that bring a brand to life? Then this role is for you.





As an Event & Community Specialist at Yugen Kombucha, you’ll be at the forefront of our brand’s presence at events, activations, and sponsorships. You’ll ensure smooth event execution, build meaningful partnerships, and create engaging experiences that introduce more people to Yugen. We’re looking for someone with an entrepreneurial mindset, a hands-on approach, and a knack for building relationships.











YOUR RESPONSIBILITIES





    

  • Manage Sponsorships: Screen and follow up on all sponsorship requests.
    • 




  • Event Partnerships: Build partnerships with events to showcase Yugen.
    • 




  • Logistics Coordination: Ensure all logistics for events are arranged, including booth setups, bar arrangements, and event materials.
    • 




  • Event Setup & Management: Oversee and ensure proper setup and breakdown of booths, bars, and other event infrastructure.
    • 




  • Brand Representation: Represent Yugen at events, activations, and sales initiatives.
    • 




  • Networking: Build and maintain relationships with influencers, organizers, and entrepreneurs to enhance brand visibility.
    • 




  • Activation Initiatives: Develop creative brand activation strategies to engage new audiences.
    • 




  • Lead Visits: Occasionally visit leads to strengthen partnerships and opportunities.
    • 






MUST-HAVES





    

  • Knowledge of Yugen’s products and brand.
    • 




  • Passion for healthy drinks and lifestyles.
    • 




  • Availability to work during weekends when required.
    • 




  • Excellent communication and presentation skills.
    • 




  • Entrepreneurial spirit and hands-on mentality.
    • 






WHAT’S IN IT FOR YOU





    

  • A full-time role in a fast-growing, ambitious company.
    • 




  • Opportunities to expand your role within Yugen.
    • 




  • Autonomy, support, and collaboration with Yugen’s founders.
    • 




  • Competitive salary and benefits.
    • 






TO APPLY:
Are you intrigued? Please submit a cover letter (introduction and motivation) and your resume to peter@yugendrinks.com.

	


	





	

		
VISUAL BRANDING EXPERT
	


	
	

		

WE’RE LOOKING FOR A VISUAL BRANDING EXPERT





Are you a creative mind with a passion for design, branding, and storytelling? Do you have experience in visual branding, content creation, and social media marketing? Are you eager to bring a brand to life through high-quality visuals and engaging content? Then this role is for you.





As a Visual Branding Expert at Yugen Kombucha, you’ll play a key role in shaping how our brand is seen and experienced. You’ll be responsible for creating and managing visual content across multiple channels, ensuring a consistent and compelling brand identity. We’re looking for someone who takes initiative, thrives on creativity, and isn’t afraid to experiment with new ideas.











YOUR RESPONSIBILITIES





Visual Branding & Design::





    

  • Coordinate visual marketing materials for campaigns, social media, and the webshop.
    • 




  • Create and edit content using tools like Illustrator, InDesign, and Photoshop.
    • 






Video & Photography:





    

  • Manage and organize a photo and video database.
    • 




  • Plan, shoot, and edit Reels, TikToks, product videos, and behind-the-scenes content.
    • 




  • Coordinate photoshoots with photographers/videographers or create content yourself.
    • 




  • Use tools like Adobe Premiere Pro, After Effects, and Lightroom to produce high-quality content.
    • 






Content Creation:





    

  • Develop on-brand content for social media, campaigns, and events.
    • 




  • Track and implement social media trends to create innovative formats that make Yugen stand out.
    • 






Event & Activation Marketing:





    

  • Occasionally capture content during events and activations, ensuring it reflects Yugen’s unique vibe.
    • 






On-Camera Presence (Preferred):





    

  • Act as the face of Yugen in video’s, tutorials, or social media posts.
    • 




  • Share authentic stories to inspire and engage audiences.
    • 











MUST-HAVES





    

  • Proven experience in visual design and content creation.
    • 




  • Expertise in design and editing software like Adobe Suite (Illustrator, Photoshop, Premiere Pro, After Effects).
    • 




  • Affinity with social media and the ability to turn trends into original, eye-catching content.
    • 




  • Photography and videography experience (a plus).
    • 




  • Strong organizational skills, flexibility, and an eye for detail.
    • 




  • Bonus: Comfortable on camera with a natural ability to connect with audiences.
    • 






WHAT’S IN IT FOR YOU





    

  • A full-time role in a fast-growing, ambitious company.
    • 




  • Opportunities to expand your role within Yugen.
    • 




  • Autonomy, support, and collaboration with Yugen’s founders.
    • 




  • Competitive salary and benefits.
    • 






TO APPLY:
Are you intrigued? Please submit a cover letter (introduction and motivation) and your resume to peter@yugendrinks.com.

	


	





	

		
JUNIOR PERFORMANCE MARKETER
	


	
	

		

WE’RE LOOKING FOR A JUNIOR PERFORMANCE MARKETER





Are you a data-driven marketer with a passion for growth, performance marketing, and healthy drinks? Do you have some experience with paid advertising, email marketing, and CRO, and are eager to sharpen your skills in a dynamic environment? Then this role is for you.





As a Junior Performance Marketeer at Yugen Kombucha, you’ll have the opportunity to make a direct impact. You’ll set up, test, and optimize campaigns, analyze data, and develop smart strategies to introduce more people to our kombucha. We’re looking for someone who works independently, proactively identifies opportunities, and thrives on experimenting and testing.











YOUR RESPONSIBILITIES





Social & Google Ads:





    

  • Set up, manage, and optimize campaigns on Meta (Facebook & Instagram) and Google Ads.
    • 




  • Experiment with targeting, creative content, and bidding strategies to maximize ROI.
    • 




  • Analyze and report campaign performance, identifying areas for improvement.
    • 




  • Account management; maintaining relationships with current customers.
    • 




  • You collaborate to increase brand awareness, working with a network of influencers, organisers and entrepreneurs, among others, on activations.
    • 






Dashboarding & Reporting:





    

  • Set up and maintain dashboards in Looker Studio or similar tools.
    • 




  • Translate data into clear insights and optimizations for marketing campaigns and webshop performance.
    • 




  • Regularly report on the performance of ads, email campaigns, and e-commerce activities.
    • 






Shopify & Social Media Optimization:





    

  • Analyze and improve the integration between Shopify and social platforms.
    • 




  • Conduct A/B testing to enhance conversions and improve the customer journey.
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Shopify Store Activation:





    

  • Use data insights to optimize the Shopify store (landing pages, product descriptions, UX).
    • 




  • Implement changes that directly impact conversions and customer satisfaction.
    • 






Email Funnels & Automation:





    

  • Develop and execute email marketing strategies based on customer behavior and profiles.
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  • Automate lead nurturing, retention, and cross-selling funnels.
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  • Monitor and optimize performance to improve results.
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Customer Retention & Activation:





    

  • Monitor customer behavior and create strategies to boost loyalty and repeat purchases.
    • 




  • Collaborate with the team to design actions, promotions, and campaigns aligned with the Yugen community.
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MUST-HAVES





    

  • Analytical & Data-Driven: You make decisions based on data and love experimenting with A/B testing.
    • 




  • Experience with Dashboarding & Reporting: Knowledge of Looker Studio, Google Analytics, or similar BI tools.
    • 




  • Creative & Hands-On: You can conceptualize and execute effective marketing campaigns.
    • 




  • Technical Skills: Basic proficiency in Meta Ads Manager, Google Ads, Shopify, Klaviyo (or similar email tools).
    • 




  • Strategic & Proactive: You translate marketing strategies into actionable plans with measurable results.
    • 




  • Strong Communicator: You explain complex insights clearly and collaborate effectively with teams.
    • 






WHAT’S IN IT FOR YOU





    

  • A full-time role in a fast-growing, ambitious company.
    • 




  • Opportunities to expand your role within Yugen.
    • 




  • Autonomy, support, and collaboration with Yugen’s founders.
    • 




  • Competitive salary and benefits.
    • 






TO APPLY:
Are you intrigued? Please submit a cover letter (introduction and motivation) and your resume to peter@yugendrinks.com.

	


	





	

		
Qu’est-ce que du kombucha?
	


	
	

		

C’est une boisson à base de thé fermenté originaire d’Extrême-Orient, riche en cultures vivantes, en acides sains et en antioxydants. On fabrique du kombucha à partir d’eau, de thé, de sucre, d’un scoby (culture symbiotique de bactéries et de levures). Ce scoby, ou mère de kombucha, mange le sucre du thé sucré et le transforme en un kombucha savoureux et légèrement pétillant. Chez Yugen Kombucha, nous ajoutons encore un jus de fruit pur et un extrait de quatre herbes.

	


	





	

		
Où puis-je acheter Yugen Kombucha?
	


	
	

		










Vous pouvez acheter nos kombuchas…





1/ …dans les magasins. Nous collaborons avec Delhaize, BioPlanet et d’autres supermarchés bio. Jetez un coup d’œil à la page “Lieux” et trouvez facilement votre point de vente le plus proche. 





2/ …en ligne. Grâce à notre boutique en ligne, vous commandez sans problème vos saveurs favorites emballées par douze. En plus, la commande sera livrée chez vous! 





3/ …chez nous. Soyez le (la) bienvenu(e) à notre bureau (Speldenstraat 1, 9000 Gand). 





Santé!

	


	









	

		
Why does Yugen have a Nutriscore C?
	


	
	

		

The Nutri-Score is a nutrition label that converts the nutritional value of products into a simple code consisting of 5 letters, each with its own colour. The algorithm deducts points for sugar content, energy values, fat and sodium. Products receive points for fruit and vegetable content, fibers and proteins. 





Yugen Kombucha doesn’t contain protein or fibers so we just receive points for the amount of fruit. But because our kombucha contains 3,8gram of sugar/100ml, we lose a lot of points, even though our sugar content is about a third of regular sodas. The Nutriscore also neglects the source of these calories, organic raw cane sugar, fruit sugars and highly processed high fructose corn syrup all receive the same judgement, even though there are obvious nutritional differences amongst them.





The Nutriscore doesn’t take into consideration that we do not use any artificial or natural sweeteners, aroma’s, extracts, preservatives, concentrates and colors. Other manufacturers are free to use as much of those without losing one point. There are also no extra points for our organic label, healthy acids and our beneficial living cultures. 





The Nutriscore has received a lot of criticism since its installment. Yugen Kombucha supports the implementation of easy to understand labels to guide consumers into making healthy food choices. However, simple algorithms don’t take every aspect into consideration and can create misleading information.